History + Invention

JOEY JONES


VISIONARY AND FOUNDER

As a lifelong action sports athlete, Joey’s pursuit has always been progression in surfing, skateboarding and snowboarding. Inspired by his passion for motocross, this creative entrepreneur found a way to combine his favorite sports into a new Motorsport: Winching.

Joey leads the Motowinch brand from experience, having pioneered gas powered winch systems in the early 2000s. As technology evolved, Joey had the game changing inspiration to put the power to pilot the pull in the hands of the rider, which has elevated the sport of winching toward the next level.

While designing winches for almost two decades, Joey has built relationships with many pro athletes who have had an interest in winching. Joey and the winch have become well known in action sports. His network will continue to expand as the Motowinch brand matures. Joey’s value to the Motowinch brand is and will continue to be immeasurable. To the world and to the team, Joey is Motowinch

THE TEAM

ANDREA COPELAND

PRODUCT STRATEGIST

Athletic creative people person who brings ideas, action, and enthusiastic support to engage customers, driven by an advanced degree and experience from a career in management, marketing, and human resources.

JOSH BALTAXE

ENGINEERING AND PRODUCT DEVELOPMENT

Experienced Engineer and dedicated problem solver with highly meticulous knowledge of specialized suspension systems and motorized sports who has an ability to create practical products from new ideas.

TIM RAHN

FINANCE

Investor and entrepreneur with extensive experience creating, promoting and operating healthcare and wellness programs who is focused on delivering precise consumer product messaging.

AARON ANDERSON

BUSINESS DEVELOPMENT

Multi-faceted partnership strategist with 20 years in specialized motorsports and entertainment. Committed to accelerating product touch points, consumer engagement events, and establishing brand alliances.