As a lifelong action sports athlete, Joey’s pursuit has always been progression in surfing, skateboarding and snowboarding. Inspired by his passion for motocross, this creative entrepreneur found a way to combine his favorite sports into a new Motorsport: Winching.
Joey leads the Motowinch brand from experience, having pioneered gas powered winch systems in the early 2000s. As technology evolved, Joey had the game changing inspiration to put the power to pilot the pull in the hands of the rider, which has elevated the sport of winching toward the next level.
While designing winches for almost two decades, Joey has built relationships with many pro athletes who have had an interest in winching. Joey and the winch have become well known in action sports. His network will continue to expand as the Motowinch brand matures. Joey’s value to the Motowinch brand is and will continue to be immeasurable. To the world and to the team, Joey is Motowinch